It can be difficult to articulate the power of style and fashion through words but in the next few sentences you will understand how fabulous and timeless a fashion brand with a meaning can be. Meet Slovenian designer Jelena Pirkmajer and her brand Cliché.
Ljubljana-based Cliché Jelena Pirkmajer is one of the most intriguing fashion labels in the so-called ‘new Europe’. The designs are all created using a principle of FQ, or Fashion Intelligence Quotient, which promotes the longevity of forms and compatibility of pieces from new collections with previous ones. Cliché’s shop-gallery in the corner house Novi Trg 6, facing Ljubljanica river offers both collections from its own brand, as well as the complimentary accessories from international designers and the famous Escentricmolecules scents.
About the brand
The Cliché brand incorporates a strong sense of style and is intended for the trendsetting, fashion-savvy individual with a high FQ (Fashion intelligence Quotient). It is known especially for superior quality, innovative design and usability. In short we can also describe it as sexy, playful, comfortable and accessible brand with a 25 years old tradition. All collections are backed by love and Slovenian knowledge.
The unique products are made with great care and devotion in Slovenia and the EU. The high-tech fabrics are both unique and timeless and can easily be mixed and matched with pieces from previous collections. Collections are dedicated to active and open-minded ladies who are well-informed and are not interested in showing off their wealth. Cliché pieces of clothing enable the modern woman to reveal her fabulous true self.