jelena

It can be difficult to articulate the power of style and fashion through words but in the next few sentences you will understand how fabulous and timeless a fashion brand with a meaning can be. Meet Slovenian designer Jelena Pirkmajer and her brand Cliché. ­Cliché Shop-Gallery Ljubljana-based Cliché Jelena Pirkmajer is one of the most intriguing fashion labels in the so-called ‘new Europe’. The designs are all created using a principle of FQ, or Fashion Intelligence Quotient, which promotes the longevity of forms and compatibility of pieces from new collections with previous ones. Cliché’s shop-gallery in the corner house Novi Trg 6, facing Ljubljanica river offers both collections from its own brand, as well as the complimentary accessories from international designers a...